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Frequently Asked
Questions
Why do I need a web site? (I just
sell/service locally!)
A web
site makes you money!
Because the first rule of retail is still
true; "A buyer is 10 times more likely to frequent your store or
business the second time than the first". After they feel
comfortable; when they feel they know you. And a good web site creates a
"virtual" first visit, dramatically increasing the odds
the potential customer will "return" to purchase your product or service.
Web sites simply work.
A web
site saves you money!
You'll probably still want to use other
forms of advertising that have previously worked well for you, but by
having all the same information, (and lots more!), available on your web
site, your ads can be a lot smaller. Which saves you
money. Or allows you to do more advertising with the same money!
A web
site increases your exposure!
They are the Number
One Advertising Source for today's business. Yellow page and
newspaper ad pricing does not
allow the average business to place comprehensive ads, so virtually
everyone these days goes straight to the web to look for goods or
services. People want pictures and adequate descriptions! And that's
why so many print ads, and even TV ads today incorporate the phrase, "Go
to www.whatever.com". Web sites simply work!
A web site saves you time! You can inform potential customers about your
products and/or services in detail. Even if the majority of your new business is
referrals! They, too, have more questions about your goods/services
than their friend who referred them could answer. A good web site
can not only save you time by answering questions in advance, but with
full-color photographs and documentation, they actually pre-sell your
product or service for you!
A web site propels your business into
real-time! It provides you with a means to
handle product specifications and/or pricing changes right now!
It will also announce new products or services, sales, promotions, etc, in
real time as well. Consider the time it takes to design, lay-out, print and
distribute full color brochures and catalogs, or even
promotional flyers! Way too slow to be effective, not to mention far too expensive for most small
businesses. But your web site is your electronic flyer/catalog, and
can be changed instantly for free!
A web site maximizes your time!
It allows your customers
to interact with you easily, but without interrupting your work.
Customers can make
inquiries or even submit orders through online forms and electronic mail.
You respond the same way, if you choose, at your convenience while the flow
of work continues. Its
quick, easy, and zero cost.
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