Frequently Asked Questions

Why do I need a web site?  (I just sell/service locally!)

A web site makes you money!  Because the first rule of retail is still true; "A buyer is 10 times more likely to frequent your store or business the second time than the first".  After they feel comfortable; when they feel they know you.  And a good web site creates a "virtual" first visit, dramatically increasing the odds the potential customer will "return" to purchase your product or service.  Web sites simply work.

A web site saves you money!  You'll probably still want to use other forms of advertising that have previously worked well for you, but by having all the same information, (and lots more!), available on your web site, your ads can be a lot smaller.  Which saves you money.  Or allows you to do more advertising with the same money!

A web site increases your exposure!  They are the Number One Advertising Source for today's business.  Yellow page and newspaper ad pricing does not allow the average business to place comprehensive ads, so virtually everyone these days goes straight to the web to look for goods or services.  People want pictures and adequate descriptions!  And that's why so many print ads, and even TV ads today incorporate the phrase, "Go to www.whatever.com".  Web sites simply work! 

A web site saves you time!  You can inform potential customers about your products and/or services in detail.  Even if the majority of your new business is referrals!  They, too, have more questions about your goods/services than their friend who referred them could answer.  A good web site can not only save you time by answering questions in advance, but with full-color photographs and documentation, they actually pre-sell your product or service for you!

A web site propels your business into real-time!  It provides you with a means to handle product specifications and/or pricing changes right now!  It will also announce new products or services, sales, promotions, etc, in real time as well. Consider the time it takes to design, lay-out, print and distribute full color brochures and catalogs, or even promotional flyers!  Way too slow to be effective, not to mention far too expensive for most small businesses.  But your web site is your electronic flyer/catalog, and can be changed instantly for free!

A web site maximizes your time!  It allows your customers to interact with you easily, but without interrupting your work. Customers can make inquiries or even submit orders through online forms and electronic mail. You respond the same way, if you choose, at your convenience while the flow of work continues. Its quick, easy, and zero cost.